Blog Post - Week 11 - Distribution, Aggregation and the Social

Distribution and Aggregation: Co-existing in one setting

"Perhaps the most significant advancement in publishing since the transition from Web 1.0 to Web 2.0, boosted by the introduction of new technologies, new-media platforms and the expanding internet, is allowing publics to be more “Social” and open through distribution." 

(Charalambous, 2011)

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In 2014, everyone has a voice. Some admittedly,  are louder (or more prominent) than others - but irrespective, we do all have a say on public matters. And we can very well make our thoughts, opinions, beliefs and values heard (or read) with apparent ease.

Take that above paragraph as an example. I for one am arguing that we all have a voice. Others, however, would argue against me. But this is my own platform of discussion - further illustrating the point that, regardless of social status, wealth, health or otherwise, new technologies entitle their users to a sense of vocal entitlements. 

Of course aside from those with political restrictions i.e China.

Guillaud (2010) argues that "We live in flows ... that is, in a world where information is everywhere." Essentially, Guillaud makes the point that by living in the technological stream, we too not only create, but distribute it, and too alter the social sphere in doing so. 

It is also very much important to note that the way in which content - be it data or another form of information – can be created and managed has rapidly increased.

The internet stands as the heart and soul in this discussion, providing a source for various platforms for content to be distributed, such as on blogs (alike this one) , social media, and other websites.

Thus, we may once me observe both how and why new-media creations (videos, music, articles, visualisations, VJ productions and more) are able to be distributed and viewed at a greater speed, to a wider audience, and over greater proximity – crossing both space and time parameters

Perhaps the greatest and most easily apparent sign of social and technological change is the way that once “people had to have what they were given, made by media professionals” through technologies such as the TV and Radio (Gauntlet 2011). Now, we’re making things in the world, not just consuming them.

We make take from this video, that Gauntlet puts forth that a vibrant publishing society is filled with opportunities for us to publish efficiently and effectively. 

The associated effects on society - i for one, would argue - are witnessed however not to their fullest extent. As technology develops, so too will society's acceptance, appreciation and appropriation of such. 

References:

Charalambous, L. (2011) 'Distribution, Aggregation and the Social; Open and Closed' [online] at: http://bit.ly/1vY62l6 

Gregg, Melissa (2011) ‘Know your product: Online Branding and the Evacuation of Friendship’ in Work’s Intimacy Cambridge: Polity: :102-118 

Guillaud, Hubert (2010) (on Danah Boyd) 'What is implied by living in a world of flow?', Truthout, January 6, <http://www.truthout.org/what-implied-living-a-world-flow56203> 

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